Challenge: Development of an event under Ramadan in Kuwait

Vimto Challenged us:
“We want to make Vimto stand out like never before during this Ramadan in Kuwait”. You have 2 weeks to design and execute.

The first step in the assignment was to come up with a revolutionary Concept design that is still relevant to the Kuwaiti audience.

We designed a replica of the famous Kuwait towers as a Vimto Massive display solution.

Strategy and Test:
We designed, engineered & produced a 12 meter-high mechanically rotating display.
In a record 12 days time, this creative execution was highly appreciated across the GCC and specifically
In Kuwait achieving over 20,000 Likes in just a few hours after launch. The client hailed this execution as the best ever in the brand’s lifetime.